15 May '18, 1pm

New Ways to Approach Technical SEO: A Necessity, Not an Option by @andybetts1

New Ways to Approach Technical SEO: A Necessity, Not an Option by @andybetts1

Site Content: Ensuring that content can be crawled and indexed by all major search engines , in particular making use of log file analysis to interpret their access patterns and structured data to enable efficient access to content elements. Structure: Creating a site hierarchy and URL structure that allow both search engines and users to navigate to the most relevant content. This should also facilitate the flow of internal link equity through the site. Conversion: Identifying and resolving any blockages that prevent users from navigating through the site. Performance: A key development has been the evolution of technical SEO into a performance-related specialism. This has always been the case, but marketers of all stripes have realized that technical SEO is about a lot more than just “housekeeping.” Getting the three areas above in order will lead to better site performa...

Full article: https://www.searchenginejournal.com/new-approach-technica...

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