14 May '18, 5pm

Google: Search Snippets Are Now Shorter on Average by @MattGSouthern

Google: Search Snippets Are Now Shorter on Average by @MattGSouthern

Google has confirmed there is still no fixed length for search snippets, though snippets have been shorter on average compared to recent weeks. This topic was addressed by Google’s Danny Sullivan in response to a number of SEOs who have been noticing shorter snippets in search results as of late. ”Our search snippets are now shorter on average than in recent weeks, though slightly longer than before a change we made last December. There is no fixed length for snippets. Length varies based on what our systems deem to be most useful.” Google extended the potential length of search snippets back in December, though never once stated there is either a maximum length, a fixed length, or even a recommended length. The length of search snippets are dynamic, and may be shorter or longer depending on the query. Some SEOs are upset after having invested time into writing longer meta...

Full article: https://www.searchenginejournal.com/google-search-snippet...

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