14 May '18, 12pm

20 Ways To Optimize Your Emails For Search

It’s easy to see how digital strategies like content marketing and SEO complement each other. But email marketing? What do emails have to do with search engine results? It turns out quite a lot, if you take a concerted effort to make your emails SEO friendly. Here are 20 ways to do it. 1. Use Keyword-rich Text Emails don’t need to be stuffed with images and videos to capture your audience’s attention. Simple text is often enough to get your message across. At the same time, including keyword-rich text is important if you want to repurpose your emails for the web down the road. So use visuals in your emails when they’re relevant and add value. But don’t underestimate the value of regular keyword-rich text to optimize your email and SEO strategies. 2. Archive Your Newsletters On The Web Archiving your old newsletters on the web is a great way to repurpose old content. It als...

Full article: https://www.searchenginepeople.com/blog/20-ways-optimize-...

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