14 May '18, 11am

MAKE THESE WEBSITE CHANGES TO TURN ORGANIC TRAFFIC INTO LEADS

Does your website have lead forms? Or are you strictly relying on phone calls or on website visitors to reach you via email? If you don’t have a lead form, you could be missing out on opportunities from people who aren’t ready for a phone conversation and making the effort to send an email might be too much. Add a lead form to the website and add it to every page, not just the Contact page. That way, visitors can easily get in touch no matter what page of the website they land on. It’s advisable to keep the lead form as simple as possible and only ask for the most pertinent information: name, email address, phone number, and maybe the name of the company they represent. Asking for too much information up-front can be a big turn-off and you don’t want to do anything to lose the lead this early in the process. Be sure to set up Analytics tracking by adding a code to a thank ...

Full article: http://www.brickmarketing.com/blog/organic-traffic-leads.htm

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