14 May '18, 11am

The Best Practices of Optimizing for International SEO by @krisjonescom

The Best Practices of Optimizing for International SEO by @krisjonescom

Let’s talk about hreflang attributes . If you haven’t already navigated away from this page then you’ve already completed the most important step of this journey: starting it. Optimizing your SEO efforts for international clients requires a lot more technical granularity and entirely different strategy from trying to rank your local HVAC firm. Everything – from link building to URL structures – needs to be optimized for both regional intent and language differences. Fortunately, to get us started, we’ve compiled a few common ranking factors that most search engines take into account when ranking international webpages: URLs optimized for language and region. Content optimized for language and region. Contact info (NAP) on international directories and GMB pages . Local links from country-specific domains (ccTLDs). In order to give you a greater overview of what it requires...

Full article: https://www.searchenginejournal.com/international-seo-bes...

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