14 May '18, 5am

Google AdWords new responsive search ads can show 3 headlines

We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing combinations dynamically to serve the combination deemed most likely to achieve the advertiser’s stated goal. Oh, and get more real estate than a standard text ad for giving the new machine learning option a go. Google’s new responsive search ads are now in beta in AdWords, though not available to all advertisers yet. They are part of the continuum to let machine learning models do the work of ad creative optimization. Some of the initiatives that have come before it: dynamic search ads , automated ad suggestions (formerly known as Ads Added by Google) and Google’s efforts over the past year to get advertisers to give up manual A/B testing and add at least three ads per ad group. This is the same concept, just more automated. And, of course, there’s the pus...

Full article: https://searchengineland.com/google-adwords-new-responsiv...

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Google AdWords new responsive search ads can sh...

searchengineland.com 12 May '18, 5pm

We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing comb...

Google AdWords new responsive search ads can sh...

searchengineland.com 11 May '18, 3pm

We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing comb...

Google AdWords new responsive search ads can sh...

searchengineland.com 07 May '18, 5am

We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing comb...

Google AdWords new responsive search ads can sh...

searchengineland.com 06 May '18, 11pm

We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing comb...

Google AdWords new responsive search ads can sh...

searchengineland.com 21 May '18, 9am

We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing comb...

Google AdWords new responsive search ads can sh...

searchengineland.com 07 May '18, 7am

We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing comb...

Google AdWords new responsive search ads can sh...

searchengineland.com 06 May '18, 1pm

We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing comb...

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