14 May '18, 5am

SEO vs SMM: Why You Need Both for a Successful Strategy

SEO vs SMM: Why You Need Both for a Successful Strategy

URL structure: If possible, turn on permalinks and use keywords in your URLs. But, unless you know what you're doing where 301 redirects are concerned, don't go changing all your URLs to include keywords. You could seriously damage any ranking you have established. Title tags: Targeted keywords in the title tag – different, as needed, for each page of your website. Headings: Typically, the largest words on the page, these are a good place to use keywords since search engines place a bit more "weight" on them. But, make sure you're using keywords naturally, choosing ones that accurately reflect page content. ALT text for images: This won't be visible to a person unless they hover over the image, but is necessary for good SEO. ALT text is used to describe the image, so that those with vision impairments using a screen reader can still understand what the image is. When appro...

Full article: https://www.semrush.com/blog/seo-vs-smm-why-you-need-both...

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