13 May '18, 5pm

Stay sharp and relevant with ongoing PPC training

Stay sharp and relevant with ongoing PPC training

The paid search world continues to grow and evolve at an extraordinary rate. Machine learning and automation are changing how the paid search professional operates. Account managers must be more customer service- and business-oriented than ever before. Being strategically proficient is no longer a luxury — it’s a requirement. The challenge pay-per-click (PPC) professionals and their managers face today is identifying the core skills needed to successfully manage paid search in an ever-more-complex business environment and ensuring that a strong training plan is in place that enables the PPC professional to meet those challenges. Skill requirements Today’s PPC professional needs to be very adept at proactively finding solutions to complex problems. I’ve seen a distinct shift in client expectations. Five years ago, clients used to be impressed by our account manager’s abilit...

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