13 May '18, 8am

Video Marketing 101 – 8 Steps to Making Your Own Ads https://t.co/WW9r79mUzQ

Video Marketing 101 – 8 Steps to Making Your Own Ads https://t.co/WW9r79mUzQ

Using video to advertise your product can boost your lead conversion considerably. Video demands consumer attention and is proven to have higher retentions rates. There are, however, steps you should follow to ensure you make high-converting ads. Step 1: Determine the benefit What benefit will your customer derive from your product or service? When buying a drill, for example, the customer doesn’t want a drill, they want holes in their walls. Try to determine what it is customers want your product to do for them. Step 2: Formulate the advertisement Figure out a creative way to tell people what you’re offering them by introducing your product or service and tell them the benefits. Do this using the AIDA-formula: – (Get their) A ttention – (Create) I nterest – (Make them) D esire (your product) – (Call to) A ction Step 3: Personalize Collect pictures of you, your employees, ...

Full article: http://www.webvideomarketing.org/wvmblog/video-marketing-...

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