12 May '18, 7pm

4 tips to maximize content marketing performance

is Havas Group’s measurement of brand strength, and over the last 10 years, the Meaningful Brands have outperformed the stock market by 206 percent. This year, for the first time, the study has looked at the role of brand content and whether or not it adds value. The study found that content delivered by brands is underperforming to such an extent that it’s having little impact on business results or people’s lives. Eighty-four percent of people expect brands to produce content. Yet 60 percent of all content created by the world’s leading 1,500 brands is poor, irrelevant or fails to deliver; most content is seen as clutter by consumers.

Full article: https://searchengineland.com/4-tips-maximize-content-mark...

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