11 May '18, 6pm

5 Marketing Lessons from Jiro Dreams of Sushi

5 Marketing Lessons from Jiro Dreams of Sushi

Image courtesy of Magnolia Pictures If you haven’t seen the beautifully shot documentary Jiro Dreams of Sushi by David Gelb, I highly suggest you set aside some Netflix time in the near future to do so. The movie is touching, gorgeous and inspiring. That being said, I also found myself thinking about the documentary for days afterwards – and applying the lessons from the film to a variety of different pursuits – including marketing. A little background: The film follows Jiro Ono, an 85-year-old sushi master who has spent his life perfecting his craft at his deceptively modest 3-star Michelin restaurant in Tokyo. Jiro is supremely dedicated to the art of sushi (some would say obsessed) – and has earned a reputation for serving the best sushi in the world. So, what does sushi have to do with marketing? The more I thought about Jiro’s story, the more I realized the parallels ...

Full article: https://authoritylabs.com/blog/5-marketing-lessons-jiro-d...

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