10 May '18, 6pm

Ask the SMXperts: The latest in advanced technical SEO

Dawn: There are many reasons and areas around voice search that make it challenging. There are still many challenges with natural language processing, such as the use of pronouns (he, she, they, them, etc.) in spoken conversations. This lack of understanding appears to be particularly problematic for multiturn questions, when the user wants to keep the conversation or questioning going and expects the assistant (device) to remember who each pronoun refers to. This is known as “anaphora,” and understanding it is known as “anaphoric resolution.” Ambiguity is still a huge problem, and particularly in unstructured text masses. This is still a challenging problem. It’s important to add a structure to pages to disambiguate. Question: What about paraphrasing in voice search to provide at least one answer “near” to the user’s query? Dawn: Enrique Alfonseca from Google’s conversati...

Full article: https://searchengineland.com/ask-the-smxperts-the-latest-...

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