10 May '18, 11am

How to Up Your SEO Game With Influencer Marketing

How to Up Your SEO Game With Influencer Marketing

SEO used to be a dark world. Brands, in their race to climb the search rankings ladder, used all sorts of nefarious strategies to boost their sites’ rankings. E-commerce site Overstock.com, for instance, went so far as to create fake, valueless websites just to link back to its page . It paid for hundreds of links to its product pages, and it even offered product discounts to government and educational entities in exchange for links from .gov and .edu domains. But Google inevitably got wind of Overstock’s SEO shenanigans. Overstock’s activities weren’t illegal, of course, but they were “Google illegal,” leading the search provider to de-list Overstock from page rankings for its own name . What does this mean for marketers? Well, thanks to widespread abuse of Google’s search algorithms, the old SEO tricks no longer work. Or, if they do, they don’t work for long. That’s beca...

Full article: https://www.semrush.com/blog/how-to-up-your-seo-game-with...

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