10 May '18, 1pm

6 Surefire Ways to Generate Better Content Ideas

6 Surefire Ways to Generate Better Content Ideas

One question I get asked a lot at industry events is, “How do come up with more interesting content?” First, it’s important to remember that you are an expert on the details of your industry. What is obvious to you, may very well be new and exciting for your audience. That’s one reason it’s important to map your buyer’s journey – to have a form of checks and balance as to whether that blog that feels “boring” is actually important. At the same time, the longer you’ve been immersed in something, the more challenging it can be to feel creative. You may even find yourself running out of ideas. Not only is it hard to come up with good ideas, it starts to feel like an Everest-sized task to come up with an idea that’s truly unique. Whether your well is running dry after years of content creation, or you just need a fresh perspective, there are a lot of tactics you can use get mo...

Full article: https://www.searchenginejournal.com/content-ideation-tips...

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