09 May '18, 1pm

How to Compete with Amazon: Win with Guided Selling

How to Compete with Amazon: Win with Guided Selling

Amazon’s dominance is growing. They’re projected to be the first $1 trillion dollar company within the next 12 months . Amazon has the power to shatter company stocks with just a press release , and 64% of American households have an Amazon Prime membership while 56% of all product searches begin on Amazon . As consumers, we love shopping from them. Free two-day shipping, low prices, efficient checkout. It’s easy to see why they’re dominating. As business professionals, we wonder how can we compete. At Seer, our clients regularly approach us with the same question. How can we compete with Amazon? There’s no one specific answer, but many companies are competing where Amazon isn’t investing: Guided selling. Guided selling is the process of creating content or tools to help users make purchasing decisions. There are many types of guided selling, which we’ll explain here. Bene...

Full article: http://www.seerinteractive.com/blog/compete-amazon-win-gu...

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