22 Feb '13, 9am

Force Feeding Mobile: Google Continues SMB Courtship

Force Feeding Mobile: Google Continues SMB Courtship

For years Google has tried to court SMBs into search marketing through various means. This includes local sales channels (resellers) and directly to the more savvy "self-serve" SMB advertisers. The latter has taken on many forms, such as free coaching and website development – a sort of training wheels to get SMBs online before they're hoped to graduate to search advertising. AdWords credits and promos further greased the wheels. Now with mobile's growth as a marketing vehicle – including location-oriented SMBs – these website onboarding efforts have hit the small screen. This has been seen through Google's GoMo effort and free mobile websites through partners like Duda Mobile. Tail Enhancement Efforts to romance the long tail SMB segment took a step forward recently with Google's Enhanced Campaigns . This hotly contested AdWords update forces advertisers to run single – t...

Full article: http://searchenginewatch.com/article/2249903/Force-Feedin...

Tweets

3 Essential Mobile Ad Extensions to Get More Cl...

searchenginewatch.com 22 Feb '13, 12pm

With the recent announcement of Enhanced Campaigns , Google has made mobile advertising much easier for the average advert...

Will Google Penalize Chromebooks, Google Analyt...

searchengineland.com 24 Feb '13, 1am

I have been penalized in the past for links that were not purchased – but that *looked* like they were purchased, because ...

mobile

mobile

wordstream.com 06 Mar '13, 2pm

Google Maps – The gold standard for mobile map/GPS apps. Google understands that location is key to providing a great sear...

Google's Search Box Going Away

seroundtable.com 26 Feb '13, 2pm

I usually use the address bar in Chrome to search. Once you do a second search, you have to use the mouse to refocus on th...

SMB News: Women Step Up as Mobile Users, Customers

SMB News: Women Step Up as Mobile Users, Customers

networksolutions.com 27 Feb '13, 12pm

If you’re a woman small business owner, these figures probably won’t surprise you—but they could open your eyes to a marke...

Google's Mobile Ad Strategy: An Interview with Surojit Chatterjee, Head of Global Mobile Search Ads

Google's Mobile Ad Strategy: An Interview with ...

wordstream.com 26 Feb '13, 4pm

First, let me address the mobile apps piece. To be perfectly honest, there’s so much cool stuff in enhanced campaigns, tha...

SMB News: Meet the Mobile Super-Shoppers

SMB News: Meet the Mobile Super-Shoppers

networksolutions.com 01 Mar '13, 12pm

Creating a mobile app for your business that lets customers do something more easily, whether that’s getting product quote...

US, @NATO, and partners still considering size ...

defense.gov 22 Feb '13, 6pm

NATO, Partners Still Considering Size of Post-2014 Force By Jim Garamone American Forces Press Service WASHINGTON, Feb. 22...

Mobile & Tablet Optimization: The Next Enterprise Search Frontier

Mobile & Tablet Optimization: The Next Enterpri...

searchenginewatch.com 25 Feb '13, 2pm

“With mobile SEO, it is more than just the usability of the page, but also the “usability” or utility of the search result...

Now book #Meru Cabs with greater ease on our ne...

merucabs.com 26 Feb '13, 10am

Specially designed for touch phones, also works on all smart phones Locations pre-fed or auto detected via GPRS positionin...

YP: Our Mobile Ad Network Second Only To Google

YP: Our Mobile Ad Network Second Only To Google

searchengineland.com 25 Feb '13, 2pm

When the dust settles US mobile ad revenue will probably come in somewhere between $2.8 and $3.5 billion for 2012. Google ...

Google Glass to Be Widely Available By the End of 2013?

Google Glass to Be Widely Available By the End ...

reelseo.com 22 Feb '13, 6pm

Google Glass came back into the human consciousness this week as Google unleashed a video showing all the cool things that...

Google Won't Let You Search Really Long Queries

seroundtable.com 27 Feb '13, 2pm

Google is aware of an issue with Google search that won't let searchers query Google Search for really long phrases or par...

"Fighter Jet" continues on the Nike Air Force 1 Low

"Fighter Jet" continues on the Nike Air Force 1...

sneakernews.com 22 Feb '13, 5pm

The ‘Fighter Jet’ Foamposite that released earlier this month is apparently just a starting point for a concentrated colle...

Google

Google

searchengineland.com 07 Mar '13, 2pm

Mention Google and mobile together, and Google’s Android mobile operating system probably comes to mind. But Google’s mobi...