02 May '18, 11am

How to expand search marketing reach in the slow season, part 2: Amazon Marketing Services

The user interface unfortunately isn’t as friendly as AdWords. You can’t customize your views at all, so you can’t change the columns, group things together, or view consolidated account-wide data Once you name your campaigns, you are stuck with them. It is important, therefore, to truly think through your overall structure, as well as plan for how you may want to scale your account and build out additional campaigns Query-level management is even more important than it is in AdWords, because Amazon offers no other levers to pull on: no device trends, no demographics to bid up on, etc. There is limited visibility into the competitive landscape, i.e. no impression share data. To combat this: Pay close attention to Headline Search Ad Win Rates – you want to be at least over 50% for your top-priority keywords, and as high as possible on any branded terms You should use your o...

Full article: https://searchenginewatch.com/2018/05/02/how-to-expand-se...

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