01 May '18, 1pm

Hooray! Google My Business descriptions are back

Hooray! Google My Business descriptions are back

Google My Business (GMB) recently brought back the business description field, which has caused those of us working in the local search industry to say “hooray” and raise eyebrows. Here are a few things you should know about the description and some useful tips to help you make the most of this new change. 1. It shows at the very bottom of the Knowledge Panel The visibility of the description is really poor, which makes me question how much effort to put into creating it. It shows below the address, below questions and answers (Q&A), below Google Posts and below customer reviews. Because its visibility is poor, I would suggest utilizing Google Posts for messages you want to be right in front of your customers’ eyes. 2. It does not replace the editorial summary Editorial summaries are the small descriptions that appear at the top of the Knowledge Panel for popular businesse...

Full article: https://searchengineland.com/hooray-google-my-business-de...

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