21 Feb '13, 12pm

How Google’s Mobile Best Practices Can Slow Your Site Down

It isn’t uncommon to hear that Google has made a mistake. It is, however, rare to discover that buried deep within Google’s best practices documentation (for mobile) , a potentially explosive burden lies dormant. One that can negatively affect page load speed, bounce rates, and potentially rankings. The Mistake This issue is applicable to any site using a Content Delivery Network (CDN ) like Akamai, and also serving special HTML or CSS for mobile depending on the user-agent of the device requesting the page. When a site serves special content on the same desktop URL, Google says it: “...strongly recommends that your server also send the Vary (User-Agent) HTTP header on URLs that serve automatic redirects. This helps with ISP (Internet Service Provider) caching and is another signal for Googlebot and our algorithms to discover and understand your website's configuration.” T...

Full article: http://searchenginewatch.com/article/2249533/How-Googles-...

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