21 Feb '13, 12pm

How Low Can #1 Go? (A Ranking Study)

I have just finished a quick meeting with a client who works in a fairly competitive space when it comes to PPC and all of the desired terms are going to see heavy advertiser and SEO competition. So, even if we can get some 1st, 2nd or 3rd places long term there is still a hell of a lot of other places for that user to go before they ever get chance to hit up the clients pages AND it's a new site in a tough niche so there is a long road to travel before we even get there (if there is even a good place). But, this is where things get interesting and there is really no strong blog content in this area and if we look at some of the opportunities out there and the possible scope for this kind of content we see that there is frequently less and often no PPC for the informational searches. So, not only is the blog content easier to rank it also tends to have a higher position no...

Full article: http://www.seomoz.org/blog/how-low-can-number-one-go

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