30 Apr '18, 1pm

3 Warning Signs You're Optimizing for the Wrong Keywords

When we think about SEO, we think about keywords. After all, keywords help guide everything from on-page strategy to blog creation and can even play a role in link building . Keywords really are the foundation of a sound SEO program. However, keywords can be deceptive. Keyword research seems like it should be an easy task but taking the time to understand each word or phrase actually requires quite a bit of work and sound knowledge of both search results and audiences. On top of that, keywords don’t always mean what you think they should mean. The problem is, we don’t always know this right away. In fact, for the clients I work with, we are continuously reevaluating and refining our keyword targets. The reason being? At the onset of a program you don’t know as much about the landscape, so you are choosing your targets based on research, client feedback, competitors, and ke...

Full article: https://www.searchenginejournal.com/optimizing-for-wrong-...

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