30 Apr '18, 12pm

Consumers lose trust in businesses with inaccurate NAP

If you thought inaccurate citation data wasn’t a problem, think again. Not only have 30% of consumers found inaccurate business information online in the last 12 months, but a shocking 36% have also ended up calling incorrect phone numbers for businesses as a result of this inaccurate information. Add to this the fact that 22% of respondents went to the trouble of visiting a business only to find it was not located where online information suggested it was, and you start to see a troubling picture of lost business.

Full article: https://searchenginewatch.com/2018/04/30/consumers-lose-t...

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