30 Apr '18, 9am

Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant & Express

a sweeping new effort called Shopping Actions that builds on current programs and spans its product search, mobile shopping, cross-device transactions and voice search initiatives. The program reflects Google’s existing partnerships with Target and Walmart to support shopping via Google Assistant and Google Express and extends it to other retailers. More than 40 retailers already participate in Google Express, which provides both shipping incentives and check-out via a mobile wallet and ads that can appear in Google Shopping. Now, Google will also be surface those retailers’ products when users look to buy products via Google Assistant, including on

Full article: https://searchengineland.com/google-launches-cost-per-sal...

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