30 Apr '18, 8am

4 Simple Ways to Improve Your Subject Lines—and Get Your Emails Opened https://t.co/ajiQf4Pmru

4 Simple Ways to Improve Your Subject Lines—and Get Your Emails Opened https://t.co/ajiQf4Pmru

If a marketing email arrives in a customer’s inbox, and they delete it without ever opening it, does it actually do anything to help your business? It’s not a philosophical question, nor a rhetorical one: The answer is a resounding no . Sending marketing emails that go directly into the trash can isn’t doing you a bit of good. Frankly, you might as well save your time and your money. Or, you could improve your email open rates. The only way to do that is to improve the subject lines. The subject lines are what ultimately determine whether the email gets opened or not, and if your marketing emails are going unread, it’s because the subject lines aren’t doing their job—plain and simple. So how can you make your subject lines better? I’ve got four quick tricks to help you develop subject lines that really do their jobs. 1. Do You Have Images in Your Email? Let the Reader Know...

Full article: https://www.semrush.com/blog/4-simple-ways-to-improve-you...

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