30 Apr '18, 8am

Three Mistakes in Content Marketing and How to Avoid Them

Three Mistakes in Content Marketing and How to Avoid Them

When planning editorial content it can be easy to fall into the trap of trusting your gut or guessing what your target audience wants. However, doing this can lead to bland or salesy content that just won’t be found and definitely won’t be shared. So how do we avoid the pitfalls of useless content? By avoiding three common mistakes and planning better. Mistake #1: Using a gut feeling or guessing what your target audience wants Answer: Give them what they really want This might sound obvious, however finding out what the mass online public really want can be tough. That’s where Google search really becomes a wonderful thing. People will type questions into Google that they’d never ask their facebook friends or tell a customer research survey. This means that it can be an amazing source of information on what people really want to know. The suggestions section under the Goog...

Full article: https://www.semrush.com/blog/three-mistakes-in-content-ma...

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