All Google Display Network Conversions are NOT Created Equal

CPA starting to get high? Lower the bid price to compensate. That's the automatic reaction for a lot of us who run paid search campaigns on the Google Display Network. While we may end up spending less money in the short term, the effect appears to be that we're losing out on greater opportunity for better conversions. What happens, inevitably, is that with lower bid prices, ads start appearing in different areas; we get different placements. We call the effect “shelving” (as in top shelf versus bottom shelf). Shelving is seen when lowering the maximum cost-per-click (max CPC) so that it costs less to generate a conversion. It does indeed work, most of the time. However, this is a bit of an illusion. If you aren’t paying close attention to the entire picture, what you're really doing is losing out on opportunities for better quality placements and ultimately, better qualit...

Full article: http://searchenginewatch.com/article/2249540/All-Google-D...

Tweets

@sathidigimarket » 26 Feb '13, 4am
All Google Display Network Conversions are NOT Created Equal by @marcpoirier [link] via @sathidigimarket
@BoukeMajoor » 25 Feb '13, 12pm
''By lowering the CPC, you’re lowering the quality of your conversions'' #Google #Display #Network: [link]
@linnxx » 23 Feb '13, 9pm
interesting article about how lowering the bids in GDN can turn into a vicious circle; [link]
@seotweetz » 22 Feb '13, 3pm
RT @FissionSEO: All Google Display Network Conversions are NOT Created Equal | via @sewatch [link] #seo
@TimothyNewman » 22 Feb '13, 2am
Some good points in here: All Google Display Network Conversions are NOT Created Equal by @marcpoirier [link] via @sewatch
@sewatch » 22 Feb '13, 1am
RT @TheSearchExec: Exactly, its abt QUALITY not PRICE! All Google Display Network Conversions are NOT Created Equal [link]
@TeishaCollins » 21 Feb '13, 11pm
All Google Display Network Conversions are NOT Created Equal #DisplayAdvertising #PPC @marcpoirier [link] via @sewatch
@cademeubalao » 21 Feb '13, 9pm
RT @ymarketing: All Google Display Network Conversions are NOT Created Equal: The temptation to lower your maximum cost-per-clic... [link]
@sewatch » 21 Feb '13, 7pm
RT @jccornwell: Didn't consider this - All Google Display Network Conversions are NOT Created Equal by @marcpoirier [link]
@redactielinks » 21 Feb '13, 5pm
All Google Display Network Conversions are NOT Created Equal [link] #seo #redactielinks
@Thetweeteratti » 21 Feb '13, 2pm
All Google Display Network Conversions are NOT Created Equal - Check it out here. [link]
@jrsanfeliu » 21 Feb '13, 2pm
I agree RT @szetela: All Google Display Network Conversions are NOT Created Equal [link]
@jccornwell » 21 Feb '13, 1pm
Didn't consider this - All Google Display Network Conversions are NOT Created Equal by @marcpoirier [link] via @sewatch
@themktingpeople » 21 Feb '13, 1pm
If you lower your maximum Cost Per Click you may also be lowering the value of your conversions. [link]
@marcpoirier » 21 Feb '13, 11am
My latest article on search engine watch: All Conversions are NOT Created Equal [link]
@seobees » 21 Feb '13, 11am
All Google Display Network Conversions are NOT Created Equal [link] #SEO #SEOBEES
@Lauren_Reports » 21 Feb '13, 11am
All Google Display Network Conversions are NOT Created Equal [link] #Digital
@goimmortal » 21 Feb '13, 10am
All Google Display Network Conversions are NOT Created Equal #seo #dailyseo [link]
@FrankSanchez » 21 Feb '13, 10am
You might like this All Google Display Network Conversions are NOT Created Equal [link]
@TheSearchExec » 21 Feb '13, 10am
Exactly, its abt QUALITY not PRICE! RT @sewatch: All Google Display Network Conversions are NOT Created Equal [link]
@SEOPollyAnna » 21 Feb '13, 10am
RT @DuaneForrester: All Google Display Network Conversions are NOT Created Equal [link]
@TheDirectory1 » 21 Feb '13, 10am
All Google Display Network Conversions are NOT Created Equal #AddFreeLink [link] [link]
@ukmkamu » 21 Feb '13, 10am
info SEO : All Google Display Network Conversions are NOT Created Equal [link] #UKMKamu
@semnomic » 21 Feb '13, 10am
All Google Display Network Conversions are NOT Created Equal: The temptation to lower your maximum... [link] #searchengine
@ppcbot » 21 Feb '13, 10am
All Google Display Network Conversions are NOT Created Equal [link] #adwords
@beansocial » 21 Feb '13, 10am
All Google Display Network Conversions are NOT Created Equal: The temptation to lower your maximum co... [link] #occupysew
@SeoPostINFO » 21 Feb '13, 10am
Search Engine Watch Blog: All Google Display Network Conversions are NOT Created Equal [link]
@soshableweb » 21 Feb '13, 10am
#SEO All Google Display Network Conversions are NOT Created Equal [link] #onlinemarketing
@MarketingNewsUS » 21 Feb '13, 10am
All Google Display Network Conversions are NOT Created Equal #B2B [link]
@TalkinSocial » 21 Feb '13, 9am
All Google Display Network Conversions are NOT Created Equal [link] #sm #socialmedia
@seotweetz » 21 Feb '13, 9am
RT @gohewitt: All Google Display Network Conversions are NOT Created Equal [link] (via @sewatch) #SEO
@seotweetz » 21 Feb '13, 9am
RT @SEOSPORT: All Google Display Network Conversions are NOT Created Equal [link] (via @sewatch) #SEO
@lerouxantoine » 21 Feb '13, 9am
#VeilleSEO EN : All Google Display Network Conversions are NOT Created Equal: The temptation to lower your maxim... [link]
@PieceOfTheBuzz » 21 Feb '13, 9am
The temptation to lower your maximum cost-per-click can be too powerful to resist at times,... [link] [link]
@Nett_solutions » 21 Feb '13, 9am
Nett Solutions All Google Display Network Conversions are NOT Created Equal [link] [link]
@InternetMasterP » 21 Feb '13, 9am
#news All Google Display Network Conversions are NOT Created Equal: The temptation to lower your ... [link] #seo #sem #web
@LukaszZelezny » 21 Feb '13, 9am
#searchenginewatch All Google Display Network Conversions are NOT Created Equal: The temptation to lowe... [link] #in #seo
@mspmedia » 21 Feb '13, 9am
All Google Display Network Conversions are NOT Created Equal [link] #socialmedia
@tomknauss » 21 Feb '13, 9am
New Search Marketing News! All Google Display Network Conversions are NOT Created Equal [link]
@tsfwebservices1 » 21 Feb '13, 9am
All Google Display Network Conversions are NOT Created Equal [link] #JoinUsenet [link]
@SERPbuddy » 21 Feb '13, 9am
All Google Display Network Conversions are NOT Created Equal [link] [link] #SEO #SEM #SMM
@USAWebConcepts » 21 Feb '13, 9am
News: All Google Display Network Conversions are NOT Created Equal: The temptation to lower your ... [link] #MA, #smallbiz
@AtoZofSEO » 21 Feb '13, 9am
All Google Display Network Conversions are NOT Created Equal [link] #atozofseo
@leeoufcbrooker » 21 Feb '13, 9am
This Just In... All Google Display Network Conversions are NOT Created Equal [link]
@McGre5 » 21 Feb '13, 9am
RT @seo_blogs: All Google Display Network Conversions are NOT Created Equal: The temptation to lower your maximum cost-per... [link] #seo
@McGre5 » 21 Feb '13, 9am
RT @Ashwaq86: All Google Display Network Conversions are NOT Created Equal [link] #SEO #SEM
@ZimanaAnalytics » 21 Feb '13, 9am
Via @sewatch All Google Display Network Conversions are NOT Created Equal [link] #search #measure
@dock29 » 21 Feb '13, 9am
All Google Display Network Conversions are NOT Created Equal [link] @dock29
@davidjmain » 21 Feb '13, 9am
Reading: All Google Display Network Conversions are NOT Created Equal [link] #search #sew
@NavalK_SEOPPC » 21 Feb '13, 9am
#SearchMarketing All Google Display Network Conversions are NOT Created Equal [link]