29 Apr '18, 3pm

What the #ROAS? A practical guide to improving return on ad spend

This is where ROAS comes into play. One of the best things about paid search advertising is the ability to connect what you spend on a campaign, ad or keyword to how much new revenue is generated. With a little extra effort, you can connect all the dots and use ROAS to identify which aspect of your paid search advertising deserves more of your budget and which needs work.

Full article: https://searchengineland.com/roas-practical-guide-improvi...

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The real impact of Google’s new paid search ad ...

searchengineland.com 29 Apr '18, 5pm

Over the years, the Search Engine Result Pages (SERPs) have changed a lot. Features like news, images, videos and the Know...