29 Apr '18, 3pm

SEO vs. PPC: Differences, pros, cons & an integrated approach

Keyword and conversion data from PPC can be fed into organic search (SEO). The total volume of traffic can be increased by targeting clicks in paid and organic for high-performing keywords. High-cost keywords, high-volume or low-converting (yet still important) keywords can be moved from PPC to organic search. A/B testing of ad copy and landing pages can be fed into your organic listing and landing pages. Remarketing allows you to stay in front of visitors after an initial touch via organic search and customize messaging around their engagement with your site. Test your keyword strategy in PPC before committing to long-term SEO strategies. Target users at all stages of the customer journey from research to comparison to purchase with commercial keywords. Increase confidence and awareness by having both strong organic and paid visibility.

Full article: https://searchengineland.com/seo-vs-ppc-pros-cons-integra...

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