29 Apr '18, 2pm

Research: Google local algorithm uses 2:1 clustering formula #LocalSEO #LocalPack

An investigation from RankRanger’s Mordy Oberstein identifies a distance and clustering pattern in Google’s local algorithm that the author says is consistent regardless of user location. In other words, it appears whether the user is searching from a nearby location or remotely (e.g., resident vs. tourist). The pattern shows two local results near one another, and then a third result at a greater distance within the initial local pack presentation. It’s consistent on the desktop and in mobile, although once the map is expanded or more results clicked, many more locations are shown. The pattern held after many queries in many geographies in Oberstein’s research. I selectively tried to recreate it and was able to in numerous instances (see above). He contends this approach may serve the needs of the true local searcher, but not the remote searcher: While Google’s 2:1 Local ...

Full article: https://searchengineland.com/research-google-local-algori...

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