29 Apr '18, 7am

SEO Reporting in 2018 and Beyond – Experts’ Roundup https://t.co/d6Owaqb2U1

We’ve been fortunate to work with clients that have reasonable expectations and needs when it comes to reporting. I believe a big reason for this is because we set those expectations upfront during the sales process and then reiterate them again as we on-board the client. One thing that has helped with this is that we define the campaign goals and success metrics before the project is started. These can and do change, but setting these upfront helps to keep expectations in line with reality. That said, in any service-based business there are always outliers that want or need more. In these edge cases, the “unreasonable” requests we’ve received, if we even want to call them that, either had to do with tracking rankings or with tying online marketing efforts to offline sales. For rankings report requests, we make it very clear to clients that rankings are not the best succes...

Full article: https://www.advancedwebranking.com/blog/seo-reporting-in-...

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