28 Apr '18, 9pm

How to Build an AdWords Account - Pt 1

The big reason for keeping your search and display network campaigns completely separate is because budgets are set at the campaign level. When you opt a single campaign into both the search and display networks, the advertising platform is likely to give more leeway to display advertising which typically has more inventory. The display network is also more apt to acquire high-funnel users which are less qualified and less ready to convert. The result is usually lots of wasted spend on clicks from unqualified users.

Full article: https://www.portent.com/blog/ppc/build-adwords-account-ca...

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