28 Apr '18, 1pm

@ubookman @HenryWFowler @WSJ

I think we all know (or should know) the fundamental rule : when something belongs to someone, his or her name gets an apostrophe just before the “s” in the respective statement. A few examples: Luke Skywalker’s lightsaber, Annie Leibovitz’s camera, Ace Ventura’s affinity for animals, Heisenberg’s secret identity . You get the idea. But the possessive apostrophe has long been missing from a number of big name brands. Why on earth would they leave such a minute mark out of their names? Let it be clear that I’m not writing this post to bash any brands. I realize that grammatically flawed brand names are nothing new. And if anything, I can appreciate the finer strategies behind branding, as I work in the marketing industry myself. My intention is to get down to the bottom of this strange aversion to grammatical accuracy and satisfy a longstanding curiosity of mine. So here we...

Full article: https://www.mainstreethost.com/blog/why-are-so-many-brand...

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