28 Apr '18, 2pm

Does Content Marketing Really Matter?

On a biological level, our brains are literally wired to respond to stories and narratives. Viewing or experiencing emotional stories triggers the production of two specific hormones: cortisol and oxytocin. Cortisol is a stress hormone and grabs the attention of the viewer, while the release of oxytocin promotes feelings of empathy and connect, which researchers say may make viewers “more generous and trusting .” MRIs have shown that our brains respond the same way to hearing a story as they do to actually experiencing it, which is good news for content marketers. Bottom line: storytelling in content marketing is effective because our brains crave stories

Full article: https://www.portent.com/blog/content-strategy/does-conten...

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