28 Apr '18, 12pm

HTTPS: just a Google ranking signal?

: Personally, I don’t really believe (or haven’t seen critical evidence suggesting) that switching to HTTPS significantly increases rankings. However, it certainly is an issue not being on HTTPS nowadays since Google is flagging non-secure form fields within the Chrome browser. From a user’s perspective, this totally makes and probably even has a long-lasting, positive impact in terms of data protection. However, the downside is that onsite conversion elements that utilize forms might not convert as well as they used to (assuming that people actually notice these small warnings in those form elements). My personal take is that Google will even go one step further and also flag insecure URLs in SERPs (e.g., similar to highlighting AMPs with a small icon), which will result in a massive decline in your SERP CTR if you’re not on HTTPs by that time.

Full article: https://www.semrush.com/blog/https-just-a-google-ranking-...

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