28 Apr '18, 9am

The Social Side Of Trustrank

A natural question is whether we can exploit shared community interactions to improve other Web activities, in particular, search. We call this social search, and there are broadly three ways to use social interactions to improve search: 1) Use shared annotations (tags, comments, ratings, etc.) as metadata to improve search result ranking; 2) Use shared activity profiles to connect users with a mutual interest in being connected, as an extension of search; and 3) Create communities of purpose that are empowered to collect and integrate repositories of data harvested by crawling the Web.

Full article: https://searchengineland.com/the-social-side-of-trustrank...

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