Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]

Google Shopping's shift to paid cost per click (CPC) listings shook the ecommerce world this year, and similarly affected its performance metrics compared to the other comparison shopping engines (CSEs), most notably Amazon Product Ads. In CPC Strategy's 2012 Ecommerce Industry Report , which analyzed more than 6 million clicks and data from more than 200 advertisers, the two rival engines are broken down based on key metrics such as CPC, traffic, conversion rate, revenue, and cost of sale. Amazon Product Ads vs. Google Shopping: CPC Rates Q3 2012 marked Google Shopping first recorded cost per click in the program's 10+ year history, with a $0.30 average CPC. Although Google Shopping is now paid, it's still notably cheaper than Amazon Product Ads. During Q4, Amazon Product Ads had an average CPC of $0.41 vs. Google Shopping which had an average CPC of $0.31. Google Shoppin...

Full article: http://searchenginewatch.com/article/2249526/Google-Shopp...

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