20 Feb '13, 6pm

Marin Software Files for IPO

Marin Software Files for IPO

Marin Software registered for an initial public offering last week. Venture capitalists love the ad-tech sector , but Marin is one of the first filing for initial public offering. Marin offers workflow, tools, analytics, and optimization in what it calls its "revenue acquisition management platform," more commonly known as bid management software. An IPO windfall could give it the resources to expand into a full-service digital campaign management platform. While the company still is not profitable, that's because of intense spending on expansion, rather than a lack of revenue. It lost $17.4 million during 2011 and $19.2 million during the nine months ending September 30, 2012. On the other hand, actual revenue grew 1,274 percent between 2009 and 2012. "When you're growing, you have to lose money. A few years down the road, [investors] want to see profit but that's not the...

Full article: http://searchenginewatch.com/article/2249496/Marin-Softwa...

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Marin Software Files For IPO

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