20 Feb '13, 2pm

What B2B SEO’s Need To Know About Buyer Personas

What B2B SEO’s Need To Know About Buyer Personas

Merge SEO Trends With Prospect Activity Reports Popular marketing automation tools integrate prospect activity with referral source information. These reports provide a compelling story for validating (or adjusting) buyer persona projections. Cross-reference related visitor activity — comparable keyword referrals and associated visitor performance — to known prospect behavior in marketing automation reports, to determine whether website traffic patterns accurately support interview responses. Build Better Keyword-Oriented Content Input from sales and customer interviews coupled with existing traffic reporting data should help B2B SEO’s find a wider range of keyword targets and provide opportunity for creating more targeted, appropriate content marketing assets.

Full article: http://searchengineland.com/what-b2b-seos-need-to-know-ab...

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