20 Feb '13, 3pm

Why Do Big Data & Programmatic Marketing Actually Matter?

Why Do Big Data & Programmatic Marketing Actually Matter?

Did you know 2.5 quintillion bytes (25,000,000,000,000,000,000) of digital data is created every single day, the majority being centered around you ? Every day, we send 145bn emails, 340m tweets and 2 million searches queries to Google. But, there is also the more invisible footprints you leave as you go about your day swiping your credit card, driving through tolls, visiting websites, etc.. So, when we talk about Big Data , we really mean it. Like many buzz terms, Big Data and Programmatic Marketing are actually nothing new, they are old ideas brought up to date to the modern need; and so, if you really want to succeed in digital marketing, you must understand their roots and the core promises they make. You must also look to the future and understand the vision we have for the programmatic approach; you might be surprised what can be done. Big Data Is Not A New Marketing...

Full article: http://searchengineland.com/why-do-big-data-and-programma...

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