21 Apr '18, 6am

Hreflang Tags: How to Serve Correctly #Regionalized Content

There is little that’s more technical than international and multilanguage search engine optimization (SEO). It’s hard to implement and easy to get things wrong, which can lead you into a world of technical SEO problems. There are a lot of moving parts when considering how to target readers around the globe. This article is the last of three I’ve written covering the options for international SEO and multilingual SEO. Today, I’ll cover how to tie everything together using the hreflang tag and how it can be used to help search engines understand language and regional content variations. Let’s start with a quick recap of international and multilingual SEO. 1. International SEO In the first part of this series, we looked at international SEO and the many ways to rank content internationally . We covered the traditional approach using ccTLDs, geotargeting using subdirectories ...

Full article: https://searchengineland.com/hreflang-tags-how-to-serve-c...

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