17 Apr '18, 11am

3 Steps to Help Build Trust with Clients & Execs by @mdav1979

3 Steps to Help Build Trust with Clients & Execs by @mdav1979

Whiteboard the top 5-7 goals for the client for the next three months to a year. These need to be a mixture of quantitative and qualitative goals, but must all be able to be measurable. While doing so, make sure that these goals are numbered in order to show which goals are being addressed. In subsequent quarterly meetings, the first part of the meeting will be reviewing the goals and seeing how well the campaigns did at helping achieve those goals.Example:Increase C-Suite appointments by 10 percent quarter over quarter Increase opportunity revenue by 15 percent quarter over quarter Increase exposure of our sales executives (thought leadership) Increase inbound leads generated for inside sales by 10 percent quarter over quarter Leverage the X-Max User Conference to cross-sell the “New Module” to the user base

Full article: https://www.searchenginejournal.com/3-steps-to-help-build...

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