17 Apr '18, 10am

TWIM - Brand Terms Bidding Wars, Schema Markups, and Blog Conversion Rates

Whether right or wrong, search engines allow competitors to bid on each other’s brand terms. If you find yourself in a situation where a competitor is sitting in the number one position for your brand search terms, here’s what you need to know. First, take back control and start bidding on your own terms! You should be able to claim position 1 immediately and as a bonus your CPC will be lower and as a result drive up your competitor’s CPC. Try reaching out to your competitor and request that they stop bidding on your terms, but expect that this will not happen. If there is a trademark included in the ads, file a trademark complaint. If this doesn’t apply, the last option is to bid on your competitors’ terms but realize that it may not end well for either of you. Best case is that they’ll remove your ads as a result and the worst case is a bidding war driving up CPC costs f...

Full article: https://www.techwyse.com/blog/internet-marketing/twim-bra...

Tweets

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