19 Feb '13, 12pm

How to Optimize Your Facebook Page for Mobile Facebook Nearby Users

How to Optimize Your Facebook Page for Mobile Facebook Nearby Users

A recent global update to Facebook’s Nearby mobile check-in made it possible for iOS and Android users to discover business information and reviews they may previously have asked a search engine. Remember when Google+ pulled their existing local listings and paired them with Zagat reviews, in order to share social endorsements, maps and business info with people on the go, giving them an edge for local search? Facebook is now able to offer mobile users the same information within their far more widely adopted network. The team from Gowalla , acquired by Facebook late in 2011, are responsible for the new Nearby functionality. Here are a few important details for marketers and tips to help you optimize your Page to appear in Nearby results. As With Timeline, Simple Being There Isn’t Always Enough to Make Your Page Appear Facebook’s ranks and displays Nearby listings much as ...

Full article: http://searchenginewatch.com/article/2244447/How-to-Optim...

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