16 Apr '18, 1pm

4 Steps to Prepare Your PPC Campaigns for Voice Search by @pthompsonPPC

4 Steps to Prepare Your PPC Campaigns for Voice Search by @pthompsonPPC

Last year, one in five mobile searches were made by voice search versus typing into the search bar. Of these queries, nearly 70 percent of recorded mobile voice searches were of conversational language. As a society, we are continuing to build a deeper, at some times questionable, relationship with our smart devices and, as a result, have begun to converse with these handheld or virtual assistant devices as if they were humans. Our smartphones have adapted to this increased dependence, as voice recognition accuracy from Google search engine data came out to over 95 percent (A+) last year, the same accuracy as human transcribers! Alexa, It’s Me, Are You There? Stop Laughing at Me! Voice search is becoming more natural and rewarding in our current climate. It’s no longer strange to see a person talking to their cell phone or Apple Watch in broad daylight. CaaP (conversations...

Full article: https://www.searchenginejournal.com/ppc-campaigns-voice-s...

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