16 Apr '18, 12pm

Shady competitors’ tactics and how to beat them: negative marketing resources https://t.co/6wfBvk8dfm

With the birth of link building penalties, this weird tactic has made its way into our world. It’s still one of the most arguable negative marketing tactics (in terms of its alleged efficiency) because investing in low-quality link building can potentially boost a web page rankings (there are still lots of websites with questionable backlink profiles ranking high in search results) but it is nonetheless a cause of huge concern.

Full article: https://searchenginewatch.com/2018/04/16/shady-competitor...

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