15 Apr '18, 8pm

Top 10 Best Practices When Writing PPC Ad Copy

Running PPC ads can be extremely profitable – or it can be a waste of time. What makes the difference? Much of it has to do with your ad text. Writing great copy for PPC ads is trickier than it might seem at first. Platforms like AdWords give you a limited amount of space to catch a searcher’s eye, get them interested in your offer, and entice them to click. Unfortunately, there’s no winning formula for writing the perfect PPC ad (and if there were, everybody would be using it). But there are a number of best practices you can follow to make your ad copy stronger. Here are 10 tips you can apply to the next ad you write. 1. Know What Your Target Market Wants Lots of businesses approach ad-writing by talking about themselves. That’s a natural thing to do, and after all, you’re an expert on what makes your company great. But it’s actually the opposite of what you should be do...

Full article: https://www.searchenginejournal.com/ppc-copywriting-best-...

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