15 Apr '18, 7pm

3 Scripts for Automating AdWords Reports in Spreadsheets by @SiliconVallaeys

Reporting is one of the most time-consuming things we do in PPC. Any tool that can shave some time off this task will be a welcome addition to a search manager’s toolkit. There are plenty of great free and paid solutions that make reporting easier (see some in Aaron Levy’s recent roundup ), but most people overlook AdWords Scripts because they’re worried that this may be too advanced for them. The good news is that others may have already written the code so if you know how to copy-and-paste, you can use a script to automatically put your AdWords reports into a spreadsheet. ADVERTISEMENT I’ll share three recent free scripts I’ve written that do this. Once you have the data in a spreadsheet, you can deploy it to dashboards, calculated reports, and other automations. Deciding which of these three scripts is best for you depends on the desired output and your level of comfort...

Full article: https://www.searchenginejournal.com/adwords-scripts-sprea...

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