15 Apr '18, 2pm

3 Messages Your Rankings Are Sending | Search Engine Watch,#analysis#ranking,https://t.co/IyaUEajKjm

When Google ranks a site for any given keyword, it is a result of multiple on- and off-page factors being weighed to determine which pages should be served to users as a result of a search. Google is not wholly infallible in this endeavor. Sometimes a page that ranks for a keyword is not necessarily the best or most appropriate. In other circumstances, a page may rank for a phrase but not fully serve the user intent. By examining your keyword rankings for these situations you have the opportunity to better present information on the pages that rank or expand your content to provide a better, more comprehensive page that should rank.

Full article: https://searchenginewatch.com/sew/how-to/2390099/3-messag...

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