15 Apr '18, 4am

5 ways ads are killing your site (& SEO) - Search Engine Land

5 ways ads are killing your site (& SEO) - Search Engine Land

Now, there is some debate over whether Google only counts the DOM or the full page load when determining page speed boosts/devaluations, and here we can see they did a good job of loading the page content. However, even if Google only counts the DOM, the user still sees the full page load in — and with the way many ads render, this can cause a very poor user experience with pages scrolling, shifting, and refreshing as a user is trying to read the page content. We all know a site we don’t go to anymore because of this issue. Make sure it is not yours.

Full article: https://searchengineland.com/5-ways-ads-killing-site-seo-...

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