14 Apr '18, 2pm

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Research: Google local algorithm uses 2:1 clustering formula Greg Sterling on April 13, 2018 at 8:57 am Categories: Channel: Local , Channel: SEO , Google , Google: SEO An investigation from RankRanger’s Mordy Oberstein identifies a distance and clustering pattern in Google’s local algorithm that the author says is consistent regardless of user location. In other words, it appears whether the user is searching from a nearby location or remotely (e.g., resident vs. tourist). The pattern shows two local results near one another, and then a third result at a greater distance within the initial local pack presentation. It’s consistent on the desktop and in mobile, although once the map is expanded or more results clicked, many more locations are shown. The pattern held after many queries in many geographies in Oberstein’s research. I selectively tried to recreate it and was ab...

Full article: https://searchengineland.com/research-google-local-algori...

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searchengineland.com 14 Apr '18, 5am

An investigation from RankRanger’s Mordy Oberstein identifies a distance and clustering pattern in Google’s local algorith...

Research: Google local algorithm uses 2:1 clust...

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An investigation from RankRanger’s Mordy Oberstein identifies a distance and clustering pattern in Google’s local algorith...

Research: Google local algorithm uses 2:1 clust...

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An investigation from RankRanger’s Mordy Oberstein identifies a distance and clustering pattern in Google’s local algorith...

Research: Google local algorithm uses 2:1 clust...

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